In today’s time, there are many platforms available where you can advertise and sell your products online. For example, Amazon and Flipkart are popular platforms for showcasing your line of products here in India. However, there are many drawbacks to advertising your products on these platforms that e-commerce businesses often overlook.
The benefits of getting your own e-commerce website far outweigh the advantages that these platforms provide. Below are the top reasons to have a self-hosted e-commerce website.
1. Full control
Since your e-commerce website is hosted on your own server, you have full control of the website and can make any required changes like updating product information, changing prices, deleting products, etc., at any given time.
If you have products on third-party websites, making changes is difficult because it has to go through a certain process. So, you have to plan in advance, as you cannot make immediate changes.
2. Minimal effect by changes in policies
Having your products on third-party websites means you must comply with the terms, conditions, and policies listed by that website.
Violation of any such policy can attract penalties or the risk of having your products taken down. This may subsequently impact your revenue. Also, changes in governmental policies can affect the revenue of these third-party websites. Taking this into consideration, they might decide to shut down their website or move their business out of that country entirely. You’re then left with no option but to have your own website.
Though you still have to comply with basic e-commerce requirements, on your own self-hosted e-commerce website, you’re your own boss. You can change things on the website as and when you require, without fearing compliance issues.
3. High Commission Rates
Third-party websites often charge high commission rates to display your products. This makes the product prices more expensive for the end customer. Moreover, you can’t offer discounts to customers if the policy of that website doesn’t allow it.
Since a self-hosted e-commerce website allows you to set your own prices, you’re free to change the prices at any time. Additionally, you can offer discounts whenever you wish to boost sales.
4. Add-on functionality
With your self-hosted e-commerce website, you can add any additional functionality desired for your website. This could be a live chat to interact with real-time visitors or embedding your Instagram gallery. Since you have total control, the possibilities are endless.
There is no doubt that a self-hosted e-commerce website will benefit your business more than simply posting products on other websites.
Businesses sometimes view this as a major expense, but when you take the above points into consideration, it clearly offers a significant return on investment.
Start getting new customers by creating your own e-commerce website from the best e-commerce website service provider in Mumbai, India. Contact us today to see how we can help.
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